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Why Mystery Shopping

Mystery Shopping Benefits

  • Provides reports to management to be used to reward star performers, motivate average employees, and plan training and counseling for employees whose skills need to be improved.
  • Helps employees do a better job of creating good, long lasting relationships with satisfied customers.
  • Provides data for business owners and managers to use in situations where concrete, quantified, unbiased information would be valuable.
  • Trends the data to demonstrate the success of sales and customer service training.
  • Monitors consistency of information, product/service knowledge, and an understanding of the organization.
  • Creates an awareness on the part of employees that their actions count and can have a serious impact on the growth and success of the business.

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"What gets measured, gets done." --Nancy Draude

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